or more accurately “License Fees for stock images”.
You pay for a specific use of an image or images. License fees are based on exact use, size, placement, and distribution.
I use industry standard pricing programs to calculate license fees. In order to give a fair and accurate quote for a usage license, I first need the following information:
• INTENDED USE: brochure, catalog, billboard, or editorial, etc.
• SIZE: relative to the piece, i.e. 1/4 page, full page, etc., not the actual dimensions of the image.
• PLACEMENT: inside, cover (back or front), etc.
• PRESS RUN OR CIRCULATION: 5,000 brochures or an ad in a 250,000 press run magazine etc.
• DURATION OF THE USE: One-time, use for a year, a month, 10 years...etc.
following sample price table is ONLY for reference and is meant to give
COMMERCIAL : Print Catalog Use (one year), print run up to 100K 1/4 page: $450 1/2 page: $550 3/4 page: $655 Full pg: $850 Cover: $1100 Spread: $1000 (double the above prices for print runs from 100K to 250K)
Consumer Print Advertisement, regional magazine, circulation up to 100K 1/2 page: $700 full page: $1100 (double the above prices for print runs from 100K to 250K)
Corporate Trade Show Display, (up to 7 sq. feet) 1 show: $500; 2-3 shows: $750 Web site, national corporation, secondary page: 1/4 screen 1/2 screen 6-month $250 $370
EDITORIAL: Circulation up to 100K 1/4 page $200 1/2 page $250 3/4 page $350 full page $400 spread $600 front cover $800 (double the above prices for print runs from 100K to 250K)
Consumer Magazine, one-time, non-exclusive, no electronic, resale or promo use: Circulation up to 100K 1/4 page $300 1/2 page $350 3/4 page $400 full page $600 spread $750 front cover $800 (double the above prices for print runs from 100K to 250K) Consumer Magazine use is one-time, non exclusive only, no longer than one year.
Web Site (1 year) any size on Home page $375 Secondary pages: $150 any size (annual renewals at a 25% discount)
**For print runs over 250K, please contact me for pricing**
Digital Delivery only • No manipulation, derivative use, or third party use allowed.